Friday, April 29, 2005

Mumbai Billboards to blink out...

The Indian Express article starts with

"From May 1, the Queen’s Necklace will loose much of its lustre."
- loose?? gain would be the right word.

"With an annual turnover of Rs 700 crore, Mumbai’s billboards often reviled, are also regarded as one of the city’s cultural icons."
- Cultural icons!!! Now when did that happen. When did those semi-nude, gross visuals became cultural icons...[ Ofcourse except for a Amul or even a Traffic Awareness campaign which was creative ].

‘‘It is a sad situation—we are talking of transforming this city into Shanghai—look at all the beautiful cities of the world, they are known for their illuminations,’’ argued Imtiyaz Vilatra, Ogilvy and Mather’s management supervisor for Landscapes, their outdoor advertising company. ‘‘I feel the state should look for more ways to generate power.’’

- Will someone enlighten Imtiyaz about the strict guidelines set by Shanghai with respect to semi-porn/nude and double entendre and the punishments meted out otherwise. Also you can check out the various ZEHER / KHAMOSH -KHAUF whatever / FUN -Dangerous Illuminations of monstrous sizes at various signals in the city. Some are right in front of the windows for all to see. As for the advice, there are people who rarely saw a lit bulb in this state, in remote villages...so wish you could have offered it earlier....heard of SOCIAL RESPONSIBILITY..?

‘‘More than the monetary losses it’s a loss of creativity,’’ said Manish Jain, general manager of Bright Advertising.
- Spare me will ya...

‘‘People will miss the illuminated presentation of the city.’’ again Manish Jain.
- Not me!! I like one Illumination though and that is the Illumination of CST and Municipal Office [both heritage buildings].

8 comments:

shaun said...

The article you quote is concerned with saving power, and you are obsessed with the semi-nudes who're merely showing you their natural skin and human anatomy. If you don't find them appealing, you can ignore them.

shaun said...

"From May 1, the Queen’s Necklace will loose much of its lustre." - loose?? gain would be the right word.

Are you sure lose was spelt as 'loose'? If you had given a link that would've helped; I'm too lazy to google.

nope said...

Hi,

I'm sorry for being intrusive in to your blog. But I am Melissa and I am a mother of two that is just trying to get out of an incredible financial debt. See my hubby is away in Iraq trying to protect this great country that we live in, and I am at home with our two kids telling bill collectors please be patiant. When my husband returns from war we will beable to catch up on our payments. We have already had are 2001 Ford repossessed from the bank, and are now down to a 83 buick that is rusted from front to back and the heater don't work, and tire tax is due in November.

I'm not asking for your pitty because we got our ownselfs into this mess but we would love you and thank you in our prayers if you would just keep this link on your blog for others to view.

God Bless You.

Melissa K. W.
To see my family view this page. My Family

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