Mumbai Billboards to blink out...

The Indian Express article starts with

"From May 1, the Queen’s Necklace will loose much of its lustre."
- loose?? gain would be the right word.

"With an annual turnover of Rs 700 crore, Mumbai’s billboards often reviled, are also regarded as one of the city’s cultural icons."
- Cultural icons!!! Now when did that happen. When did those semi-nude, gross visuals became cultural icons...[ Ofcourse except for a Amul or even a Traffic Awareness campaign which was creative ].

‘‘It is a sad situation—we are talking of transforming this city into Shanghai—look at all the beautiful cities of the world, they are known for their illuminations,’’ argued Imtiyaz Vilatra, Ogilvy and Mather’s management supervisor for Landscapes, their outdoor advertising company. ‘‘I feel the state should look for more ways to generate power.’’

- Will someone enlighten Imtiyaz about the strict guidelines set by Shanghai with respect to semi-porn/nude and double entendre and the punishments meted out otherwise. Also you can check out the various ZEHER / KHAMOSH -KHAUF whatever / FUN -Dangerous Illuminations of monstrous sizes at various signals in the city. Some are right in front of the windows for all to see. As for the advice, there are people who rarely saw a lit bulb in this state, in remote villages...so wish you could have offered it earlier....heard of SOCIAL RESPONSIBILITY..?

‘‘More than the monetary losses it’s a loss of creativity,’’ said Manish Jain, general manager of Bright Advertising.
- Spare me will ya...

‘‘People will miss the illuminated presentation of the city.’’ again Manish Jain.
- Not me!! I like one Illumination though and that is the Illumination of CST and Municipal Office [both heritage buildings].